-Daughter of Cuban immigrants
-Wife of 35 years to son of Italian immigrant.
-Mother of 2 Russian-born sons - Currently a Villanova grad school student, and a Penn State Sr. entering Law School
-Villanova (B.A.) and Georgia State (M.B.A.) graduate
-5 languages with varying degrees of fluency
"Cuban blood, American heart"
*Regional talent acquisition, training and development (Philadelphia, Mexico, Atlanta)
*Corporate-Affiliates Operations training and transition lead (Cincinnati, Tulsa)
*Co-established and managed Regional Credit Reporting Center (Fortune 1000, Philadelphia)
*Sales Manager (largest office in the US for Fortune 1000, Atlanta)
*International expansion via strategic partnerships, and mergers and acquisitions (Mexico, Chile, Argentina)
*Featured speaker on various platforms (podcasts, live television, webinar, in-person town halls).
*Featured in national television 30-sec commercial representing Fortune 500 Co. (Telemundo – 9 mo. run)
*New Product Development Manager (Fortune 1000, Atlanta HQ)
*Merchandise selection and importation (Australia, France, Italy, Spain)
*E-commerce company start-ups (Private Enterprise and as Small Business Owner)
*Search engine and credit risk algorithm development (Latin America)
FULL-TIME MANAGEMENT ACCOMPLISHMENTS – Most Recent 48-Month Abstract (as employee):
*#1 team - business profitability
*100% client satisfaction – Top scores across all survey metrics
*Fastest & most substantial profitability increase in most difficult market
*#1 team - new market penetration
*Top recruiter among sales managers
*Top 5% rank by branch operations for quality and expediency
-Strong leadership, product knowledge, marketing savvy, integrity, adherence to principles and spirit of underwriting guidelines, and highly profitable business generation prompted promotion to Management 17 months after entering the business & industry for the first time.
-Unsolicited request to Sr. Regional Management by Sales and Operations staff to be promoted to AVP. Unprecedented promotion for anyone with less than 5 years industry experience. .
-Improved Net Economic Contribution by 13.2% within 1stQuarter as AVP/Branch Manager in the midst of a rapidly deteriorating market. Standards for acceptable performance defined and implemented: Primary focus on pricing management, ethical/client-focused revenue maximization strategies, smarter marketing and cost restructure.
FULL-TIME OPERATIONS, SALES AND MARKETING MANAGEMENT ACCOMPLISHMENTS – 20+-Year Abstract:
Operations Management Highlights
-Promoted to top Operations position in Region after only 26 months work experience.
-Center consistently ranked in the top 2 in the country for above the line profitability
-Consistently maintained superior levels of productivity and one of the lowest turnover rates in the country
-Selected by Corporate leadership to lead operational/system transition team in 2 of the largest corporate affiliate operations
-Earned membership to Corporation’s “Winner’s Circle” for operations excellence
Sales Management Highlights
-Promoted with only 3 years sales experience to lead sales & customer service team of the largest US sales office
-Consistently exceeded revenue and profitability goals
-Designed and piloted new program addressing debtor management deficiencies in the health care industry; beta client realized a 52% reduction in write-offs within first 6 months
-Developed and established a comprehensive employee assessment program focusing on employee strengths, developmental needs, and true sales performance. Success of the program prompted implementation throughout the Southeastern Region.
-Selected by Company president to assist him in the establishment of joint ventures in Chile and Argentina
Marketing Management Highlights
-Designed 5 new "total solution" information services addressing delinquency management, debtor location, tenant screening, risk management, and comprehensive medical records management system. Revenue potential: $200 + million/year.
-Selected by company President as key resource to launch Mexico operation. Planned and coordinated various start-up activities related to sales, marketing, human resources, operations, and government compliance including recruitment, training, product development, HR policies and procedures, work flow processes and regulatory policies.
Business Owner / Startup Entrepreneur Highlights:
-Personally involved in all aspects of operation – US & Foreign markets research, product acquisition in Australia, France, Italy and Spain, freight forwarding and customs clearance, print / virtual catalog design, production and management, advertising, order fulfillment and customer service.
-Established clientele in the Caribbean, North & South America within 1 month from business launch.
-Designed Internet virtual gallery that generated immediate 54% visitor feedback and two magazine feature articles.